CCTV

Abajo les presento una foto del nuevo edificio de CCTV, la cadena nacional de televisión china, que tiene un poder y una influencia impresionantes. Un edificio bastante extraño -parece un par de pantalones tiesos- pero que definitivamente refleja la imágen de modernidad y poder que la cadena busca comunicar al pueblo y a sus clientes. También les incluyo parte de un ensayo que hice sobre los medios de comunicación en la china, donde explico que la televisión sigue siendo la fuenta de noticias más importante del país.




Because 60% of the Chinese population is rural and less affluent, in the internet age the most important source of news is still television. According to Rowan Simmons, a Beijing based analyst, TV penetration is something like 96% of the population. One of the first things the Chinese, rural and urban alike, began to buy when their economic situations improved were television sets. By the mid-1980s “television villages”--where every household had a TV set--became commonplace. Chinese Central Television (CCTV) is the only national network, but there are about 700 conventional TV channels which are specific to certain localities. All local stations are required to broadcast CCTV’s 7 o clock news “Xinwen Libao,” which according to China Daily has the highest rating with 160 million viewers all over the country. It reports on news much on the same way as the “People’s Daily” and other government newspapers do--focusing on leaders in ceremonial functions and government achievements. Nonetheless, the popularity of investigative journalism programs such as “Focus” show that even the state-controlled media is responding to the market’s demand for more serious journalism.